Search Engine Rankings

1)

A) We are comparing two search engines, Google and Dogpile. Both pages cover the full length format. In depth, Google really searches the web pages completely and gathers deeper information, Dogpile barely searches the site. They both cover a lot of frequency, Dogpile has more commercial results and Google has more relevant results. Both Google and Dogpile have more web pages as results than other files, but Google shows a fair amount of pictures in the query.

 B) The results from the first page of Dogpile are four websites, Tesla Motors, Wikipedia, hybridcars.com and Kbb.com. Google shares the first three sites with Dogpile, but instead of having kbb.com as the fourth site it has images about electric cars. The difference is very small, but it seems like Google’s choice is smarter because images varies the results slightly rather than showing four articles.

C) In our opinion Google has a better ranking algorithm than Dogpiles. It was pretty evident that Google ranks its results by a few reasons, for example: mentioning of search, paid ads and association with Google. On the other hand, Dogpile seems to choose more commercial results and they rank them with those criteria.

2) Page rank is an algorithm used by search engines which measures web pages relative importance with our results. It assigns points to each result and that’s how it compares them.

SEO (search engine optimization) is the process affecting the visibility of a website or a web page in a search engines results.

Web site owners can rank higher on search engines by receiving more views at the website and by having trustful content that people can use to their advantage.

3) A Google bomb is an orchestrated linking campaign that is aimed at creating a high search result for a Web page. Specific keywords are chosen to make a statement about the Web page that is displayed. When these keywords are entered as a search query, the targeted Web page becomes the top result. If you search in Google “Arabian Gulf” this appears:

Talentless Hack is the term used for the first Google bomb by Adam Mathes. He realized Google’s page rank and his friends and him managed to get his site number one for the term talentless hack.

Miserable failure: Was another Google bomb where George Bush’s biography would appear when searching this term.